William “Bill” Post – the man who created the beloved Pop-Tarts toaster pastries – passed away on Saturday, his family announced. He was 96 years old.
Post, a native of Michigan and son of immigrants, who rose from truck washer to senior vice president, brightened the mornings of millions of Americans with the treat that hit shelves in 1964.
The great-grandfather is often credited as the inventor of the breakfast treat, although he always said it was a team effort, according to his obituary.
Post was raised in Grand Rapids as one of seven children of Dutch immigrants. He married his high school sweetheart, Florence Schut, and served in the Army Air Corps in occupied Japan.
At just 16, Post landed a part-time job washing trucks at the Hekman Biscuit Company – which would become the Keebler Company.
Five years later, he rose to the position of full-time personnel manager, “but helped in sales, production or anything else he could learn,” his loved ones wrote in his obituary.
About 20 years later, when Post was the factory manager, he received executives from Kellogg’s who asked Hekman/Keebler to develop a product they had in mind.
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